32 Campbell Soup Cans
7:00 AMAndy Warhol, 32 Campbell Soup Cans, 1961 |
By ELISE FINN
Iconic. Eccentric. Symbolic. Mechanical. All words to describe the unique being that is Andy Warhol. His obsession with mass-produced consumer goods spurred from years as a commercial artist. He combined his experience with advertising and his love for art to create some of the most iconic pop-art paintings of the twentieth century. He had a devotion to exposing the values of society in a mechanical style. His focus on mass-produced culture became almost an obsession of his.
32 Campbell Soup Cans is 32 individual canvases (20" x 16") lined in rows and columns. Each canvas depicts a different soup flavor, in order of the year it was produced. Warhol picked an item that's heavily manufactured and that most Americans recognize, so it's easily relatable to the viewer. The production process of this piece started with Warhol practicing the tracing of these soup cans. It's also different from most of Warhol's work because it is a combination of hand-painting work as well as stamped and printed parts. The mimicked repetition of the soup has a sort of mechanical style. The accuracy is visually pleasing which is why most people think of this specific piece when they think of Andy Warhol. After completion, Warhol discovered a new way to make his art. Transferring a photograph or picture from a source, typically a literary source, to a canvas or silkscreen is known as screen-printing. At first, the style was meant for commercial use because it was easy to mass produce, but it became an art form, and Warhol's signature process.
With this new process, Warhol started to use the help of assistants to make his art. His reliance on others can be seen as lazy or genius. Personally, I think it takes away from Warhol's influence because you know that parts of the work weren't made by him. Knowing that an artist put his blood, sweat, and tears into a piece adds to the work's uniqueness. If others help with making a piece, I think it's important to recognize their dedication in addition to the main artist. 32 Campbell Soup Cans triggered the possibility of making works in a series. He would pick an object or a celebrity (he was obsessed with the glamour of Hollywood) and would slightly change and repeat the artwork. This piece sparked Warhol's recognition in the art world. It solidified his focus on manufactured culture and was the beginning to the pop-art culture he created.
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